• SEARCH
  • ־ģ
  • Market investigation and customer training
  • In view of research and cooperation demand, ARC can provide the related marketing research to the signing of cooperation customer on the basis of the relevant market knowledge.

    Objective:
    Internationalization marketing research and analysis ideas and technic to show or introduction of enterprise marketing management services.

    Training goal:
    To improve the customer market research to business management and decision-making efficiency, to provide the technical knowledge for the customer, helps the customer creation value. Let the more Chinese enterprises obtain benefits from the marketing research.

    Training:
    Marketing research preliminary knowledge;
    Marketing research definition;
    Market research methods and project design elements;
    Market research quality control method;
     
    Market research for a particular project:
    - Consumer subdivision, use and attitude studies, customer satisfaction
    - Brand image, product positioning, new product development
    - Price of research, promotion and advertising research
    Data Mining Technology in Marketing Management;
    Commonly used statistical and data analysis software;
    Quantitative analysis methods commonly used in marketing decision-making in the application;
    How to effectively read and use market research data and so on.
     
    Training method:
    A: Purchases the marketing research customer knowledge training program to Our company;
    B: For 200,000 above the Cooperative enterprise provides with 12 hours of free to teach.